Swordfox Design RSS feed

Fresh content made easy

Fri, 9 Sep 2011 12:43:00 +1200

We all know keeping your website & various other content streams up-to-date is a laborious task despite having an easy to use CMS.

Swordfox have developed modules for TripAdvisor, Facebook & Twitter that automatically take content from these feeds & displays them on your website. The content is up to date & integrated in a way that search engines can index as fresh content.

TripAdvisor

Provides user contributed content: As long as the reviews are not negative, this is the easiest option as it requires no work on your behalf.

Example: Wanaka River Journeys

Facebook & Twitter

Each wall post or tweet that you add will automatically show on your website. Facebook wall posts also include photos which adds a bit of variety.

Facebook Example: Thunder Jet Queenstown
Twitter Example: Rabbit Ranch

If you're interested, get in touch & we can implement the best option on your website.

Compatibility with smartphones / iphone and ipad

Thu, 19 May 2011 16:45:08 +1200

We've just released a new CMS feature on foxyMS (Connect) that allows editing using the Textile (markup language) when the ContentEditable attribute is not available.

This means that users of smartphones, iphones or ipads can now update content when they are away from their computer.

We've moved

Thu, 12 May 2011 8:08:39 +1200

Swordfox is now creating from a new studio

The Station Building, Level Two
Cnr Camp & Shotover Streets, Queenstown

View Map

Our contact details and postal address remain the same.
Love from the team at Swordfox

Worldview with foxyMail

Fri, 1 Apr 2011 12:46:11 +1200

Worldview gives you real-time live mapping of your email campaign & your recipients activity.

It shows you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter.

All this comes free when you get a newsletter or EDM designed & produced through Swordfox & foxyMail.

Facebook Ads Case Study

Wed, 19 Jan 2011 14:19:16 +1200

Have a read of this interesting Facebook Ads Case study that we came across on Facebook of all places.

The Roxy Theatre

When Nic Adler started advertising on Facebook in February 2010, he was looking to crank up the volume for his Los Angeles music venue. Located on famous Sunset Boulevard, The Roxy Theatre features bands from all over the world across all different genres of music, ranging from acoustic to hard rock to techno. By running ads on Facebook, Nic, owner of The Roxy Theatre, was able to increase the number of people who connected to The Roxy Theatre Facebook Page by 65,000 in only three months, giving him 65,000 new people whom he could easily update about the venue’s events and engage with its unique culture.

Nic wanted to position The Roxy Theatre as a leading venue in the entertainment industry. Plus, he also sought to increase its overall ticket sales. After years of using traditional forms of advertising, the venue also decided to use Facebook to build a larger international audience.

When setting out to increase the number of people who connected to the theatre’s Facebook Page, Nic thought it would be best to advertise The Roxy Theatre’s Facebook Page itself. He included strong calls to action and used specific Likes and Interests targeting related to the genre of the band being promoted in the ad. For example, when Nic created an ad for the hard rock band, Guns N’ Roses, he chose Likes and Interests such as: ‘Alice Cooper’, ‘Guns N’ Roses’, ‘Anthrax’, and ‘Judas Priest’. He also included compelling text that featured the band name and event dates. This combination allowed Nic to create a high-performing ad that caught his audience’s attention.

In addition to creating strong ads, Nic also took advantage of The Roxy Theatre’s Facebook Page to post status updates multiple times each day. He featured questions, links, and updates that encouraged engagement among users connected to the Page. These status updates now drive over 4 million page views and 9,500 interactions per month.

In just three months of advertising on Facebook, more than 65,000 people connected to The Roxy Theatre’s Page. It is currently one of the top nightclubs/venues on Facebook. Furthermore, it has since set and reached a goal to obtain 100,000 connections by December 2010.

Today, more than 126,000 people have connected to The Roxy Theatre’s Page. It looks forward to marketing new events this year and continuing its success with Facebook Ads.

Websites launched in December

Tue, 28 Dec 2010 21:59:42 +1200

We've had a busy month with the rush before Christmas and have launched 3 great websites & 1 micro-site, all of which and as usual we are very proud to be associated with:

Millbrook Resort (www.millbrook.co.nz)
Luxury Accommodation in Queenstown New Zealand including world class spa and conference facilities.

Jetboat Extreme (www.jetboatextreme.com.au)
Gold Coast Jetboating, Australia's Number 1 jetboat operator.

Kavourorachi (kavou.eu)
Extra Virgin Olive Oil company based in Greece.

Millbrook Realty (www.millbrookrealty.co.nz)
Micro-site for Millbrook Resort, a McGrath Project.

Swordfox on the Green

Fri, 17 Dec 2010 15:10:38 +1200

Our work-do at the local lawn bowls club. There were lots of technical and creative game plans to say the least.

Spotlights on Swordfox

Fri, 17 Dec 2010 11:50:50 +1200

We're excited about our newly installed spotlights on Swordfox.

Sweet as!

Mon, 13 Dec 2010 16:26:34 +1200

Today we invested in some branded Swordfox cupcakes. Many thanks to Cherry Blossom Cakes for your craft - it's not all about looks, they taste great too!

Christmas Close Period

Thu, 9 Dec 2010 10:17:22 +1200

Ho ho ho - it's Christmas time again. We wish a safe holiday for each and every one of you. We will be taking a short break, closing on Wednesday 22nd December 2010 and re-opening on Thursday 6th January 2011. Should an emergency arise during our close period, we can be contacted on helpme@swordfoxdesign.co.nz.

This is new!

Tue, 7 Dec 2010 10:30:00 +1200

Hello to you all!

After many months of hardwork and inclusion of our new projects into our online portfolio, we're proud to show them all off, ON OUR NEW WEBSITE!!! We hope you'll find it easy to navigate and that we'll impress the pants off you with our projects.

If there's anything you don't like about our new site - don't be shy, tell us, and we'll take it on board.

We do hope you like!

New website for Millbrook Resort

Wed, 1 Dec 2010 13:19:05 +1200

We've just launched the new Millbrook Resort website.

It incororates some cool features such as a 3D carousel that highlights the main sections of the resort. Keep a look out for the new features coming early 2011.

Check out the new look at www.millbrook.co.nz.