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Our designer Lucinda caught in an interesting situation at the airport....watch this do go on »
Preserve the physical integrity of your brand, always.
If you've invested time and money in your brand, there are no guarantees that the physical appearance will remain the same at all times. Why not you ask?
Consider the following scenarios:
- You've brought some advertising space and the magazine is offering you free artwork. The font they use does not match your brand and the colours used throughout are markedly different.
If the designer had a Brand Guideline Document they could refer to this for the correct font and colours.
- You franchise your business and each location has it's own designer. The style of your advertisements in Wellington look very different to those in Queenstown.
If the different designers could refer to a Brand Guideline Document all advertisements would end up looking consistent between regions.
It also means you don't have to know or remember the industry jargon to pass on to the designers, you simply supply the Brand Guideline Document (provided in PDF format) to them for reference.
We offer two levels of Brand Guideline Document and they can be referred to by designers working with your brand to ensure the necessary components remain the same.
Level One - Brand Guideline Document
If you're a small business, where you will generally have one designer working with your brand, Level One is for you.
Level Two - Brand Guideline Document
If you're a larger business and multiple designers may be working with your brand, Level Two is for you.
If a Brand Guideline Document interests you, then just say hello.